Start. Validate the idea, shape the offer and land your first paying customers before you spend on anything else.
I help ambitious entrepreneurs start, build and scale their businesses.
Business coach and serial entrepreneur. I build companies, and I help founders build theirs with clear strategy, operator experience and the right AI stack.
Founder and owner of
From first idea to a company that runs without you
I work with founders at every stage. The same principles apply: clarity on the offer, a system to sell it, and the discipline to scale what works.
Build. Turn early traction into a repeatable machine: pricing, sales process, content and the first hires.
Scale. Fix the numbers, build the team and install an operating rhythm so growth doesn't depend on you.
Use AI like an unfair advantage. I build AI companies. I'll show you which tools actually move revenue, and which are noise.
Companies I own and operate
I don't coach from theory. Every lesson I share comes from building these companies in real time.
Most businesses don't fail from a lack of ideas. They fail from a lack of focus, a lack of systems and a founder doing everything alone.
My job is to fix that. Fewer priorities, better decisions, and a business that compounds.
Follow the journey
Every day I share what I'm building, what's working and what isn't. Short, practical lessons on business, productivity and AI.
Frequently asked questions
Who do you work with?
Ambitious founders who are serious about growth: people starting their first company, owners stuck at a plateau, and operators getting ready to scale.
What makes your coaching different?
I'm an operator, not a spectator. I run RyseAI, SHYNE and Infrastructure today, so the advice you get is tested on real businesses, including how to use AI in practice.
Which languages do you coach in?
English, French and Arabic.
How do sessions work?
Sessions run online by video, so you can work with me from anywhere. Between sessions you get direct access for quick questions and decisions.
How do I get started?
Click Work with me and tell me where your business is today. If it's a fit, we'll book a first call to set your priorities.
Ready to build something that lasts?
Tell me where you are and where you want to go. I'll tell you honestly if I can help.